CUAIND601A
Work professionally in the creative arts industry

This unit describes the performance outcomes, skills and knowledge required to display a professional attitude to work in the creative arts industry.

Application

This unit applies to those aspiring to work at a professional level in the creative arts and events industries. They could be establishing a career as a performer in disciplines, such as dance, music, acting or circus skills, or they could be specialising in choreography, production management, arts administration, visual arts, design or community cultural development.

At this level people are expected to apply wide-ranging, highly specialised technical, creative or conceptual skills to express ideas and perspectives. Work activities are largely self-directed.


Prerequisites

Not applicable.


Elements and Performance Criteria

1. Implement strategies to find work

1.1. Use a range of sources to gather information on work opportunities in area of interest

1.2. Think laterally about how own skills and knowledge could be applied in a work context

1.3. Refine curriculum vitae (CV) and supporting material and circulate as required

1.4. Use online opportunities to promote self and availability for work

1.5. Identify and take action to address barriers to obtaining work

2. Respond to work opportunities

2.1. Respond appropriately to advertised positions and other leads as they arise

2.2. Prepare for interviews and auditions as required

2.3. Display a professional attitude and confidence in dealings with prospective employers

2.4. Undertake follow-up required after interviews or auditions

3. Show initiative in the work environment

3.1. Quickly become familiar with the day-to-day operations of and key personnel in the workplace

3.2. Clarify aspects of own role and responsibilities with relevant personnel

3.3. Demonstrate a professional work ethic

3.4. Apply a knowledge of relevant performance and cultural theories, principles and practices to workplace activities

3.5. Participate in workplace discussions and meetings in a positive and constructive way

3.6. Demonstrate a capacity to work independently and achieve goals with minimal or no supervision

3.7. Seek feedback on own performance from relevant personnel and incorporate into work activities as required

3.8. Use peer and management feedback, as well as self-evaluation, to identify skill gaps and set ongoing professional development goals

4. Establish and maintain industry networks

4.1. Participate in relevant networks to assist with finding ongoing work

4.2. Identify and follow appropriate strategies to enhance own professional reputation

4.3. Maximise reputation by circulating current and succinct information about own experience

4.4. Establish communication channels to exchange information and ideas with colleagues and industry contacts

Required Skills

Required skills

communication skills to:

liaise effectively with professional artists and companies

clarify written and verbal instructions

respond appropriately to constructive feedback on own performance

discuss and debate a range of theoretical concepts and ideas in relation to area of work

initiative and enterprise skills to:

think laterally about how own skills and knowledge can be applied in a work context

develop a network of industry contacts

literacy skills to:

read and understand a range of complex information related to working at a professional level in the creative arts industry

complete workplace documentation

self-management skills to:

prioritise work tasks

follow organisational procedures

work independently

demonstrate a professional work ethic

prepare a personal CV and supporting material

plan a career path

technology skills to:

prepare personal information related to work capability for internet uploading

use the internet as a self-promotional tool.

Required knowledge

well-developed knowledge of:

arts and cultural organisations in Australia and overseas

production companies

roles of a wide range of personnel in the entertainment industry

overview knowledge of:

copyright, moral rights and intellectual property issues and legislation and how these affect professional practice

meeting procedures.

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

prepare a personal CV and supporting material

apply own skills and knowledge and demonstrate professionalism in an entertainment industry workplace

work collaboratively with others

use industry networks.

Context of and specific resources for assessment

Assessment must ensure access to an entertainment industry work environment.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

third-party workplace reports of on-the-job performance evaluation of candidate’s CV and supporting material

verbal or written questioning to test knowledge as listed in the required skills and knowledge section of this unit

case studies and scenarios as a basis for discussion of issues and challenges that arise in the context of working professionally in the entertainment industry

analysis of material written in a work context.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUAPRF503A Prepare for and perform in a competitive environment

CUARES601A Research and apply concepts of live performance practice

CUVPRP502A Prepare for sustainable professional practice.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources may include:

industry networks, such as:

national

international

industry events, such as:

lectures

forums

open days

expositions

conferences

print and electronic media

professional associations

employment agencies

artists’ agencies.

Work opportunities may be:

in any area of the entertainment industry, such as:

theatres

performing arts companies

festivals

event management companies

government agencies

training and educational organisations

community organisations

casual

permanent

contract

secondment

mentorship.

Supporting materialmay include:

photos

video clips

audio recordings

diagrams

written material, such as:

reviews

critiques

journal articles

essays

references from previous employers

testimonials

online material.

Online opportunities may include:

personal website

social networking sites, such as:

Facebook

My Space

YouTube

Twitter

employment websites.

Barriers may relate to:

personal circumstances

geographic location

personal attitude to work

unrealistic expectations

lack of or inadequate training.

Ways topreparemay include:

having supporting material readily available

rehearsing

practice sessions and classes to improve performance technique

role-playing interviews

techniques for dealing with performance anxiety, including:

adequate rehearsal

focusing on a single element or action at a time

relaxation techniques, such as:

meditation

imagery or conscious visualisation

affirmations

stretching

deep breathing

light aerobic exercises

maintaining a work-life balance

mental rehearsal

warm-up routines.

Follow-upmay involve:

confirming an expected time for hearing the outcome of application or audition

obtaining details of contract interview if outcome is successful

following up with a courteous request for appraisal and further advice if outcome is unsuccessful

sending a follow-up letter for each audition, whether successful or not, to communicate appreciation of the opportunity and to allow for further opportunities

maintaining contact with people met through interviews or auditions.

Personnel may include:

artistic directors

managers

supervisors

directors

producers

production managers

technical crew

venue staff

performers

administrative staff

marketing and promotions personnel

publicists

photographers

clients

community members

trainers

instructors

medical practitioners

physiotherapists

counsellors.

Professional work ethicmay refer to:

attentive behaviour in creative practice

awareness of:

substance abuse

addictive behaviours

expectations of others

eating disorders

effective management of personal finances

balanced diet

energy levels and personal limitations

stage and theatre etiquette

developing strategies to:

cope with performance anxiety

maintain motivation

effective personal hygiene habits, such as:

clean and short nails

clean and tied-up hair

clean hands

ongoing dedication to a physical conditioning exercise program

maintaining concentration, focus and physical alertness in performance activities

maintaining costumes and other apparel

maintaining a work-life balance

punctuality and reliability

working creatively with individual differences.

Workplace activities may include:

participating in company classes

learning the company repertoire

observing performances and rehearsals

contributing to the creative process

performing

operating technical equipment

keeping notes for creative personnel

researching the organisation’s archives

assisting with funding applications

distributing promotional material

writing reviews

administration and record keeping.

Networks may include:

chambers of commerce

local government

community organisations

industry professional associations

lobby groups

social networking sites

online discussion groups

unions.

Strategies may include:

developing a personal website to showcase achievements and to promote services

entering competitions

offering services to educational institutions as a guest tutor or lecturer

seeking industry awards.

Information may include:

achievements

availability

awards

client lists

contact details

past work

portfolio of work

rates

referees

show reels

skills

testimonials

URL of personal website.

Information and ideas may relate to:

audience trends

changes in the environment

changing customer requirements

funding opportunities

competitions and awards

production companies

productions

reviews

personal, professional or business support

visiting artists.


Sectors

Performing arts - industry context


Employability Skills

This unit contains employability skills.


Licensing Information

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.